Know more about the IAA Marketer of the Year SBI's B. Sriram

TWO top executives from the country's largest lender SBI were honoured at the IAA Leadership Awards 2015. Arundhati Bhattacharya, chairman, SBI was awarded the CEO of the Year award, whereas B Sriram, MD, National Banking, SBI was awarded the Marketer of the Year.

The IAA Leadership Awards...

recognize and felicitate marketers from various industries for the efforts they put into their segment by enabling their brand promise and message to further their respective brands’ propositions with consumers.

Organised by the International Advertising Association (IAA) India chapter, the third edition of the IAA Leadership Awards took place at a glittering ceremony in Mumbai's Hyatt.

The event brought together the most creative and strategic minds from the worlds of marketing, media and advertising as they competed against each other for the coveted awards.

Whereas Bhattacharya is well known in the corporate circle, Sriram is a silent worker and has done a lot in the expansion of the bank.

An aggressive marketing officer, a versatile personality as well as a brilliant officer, B. Sriram has been instrumental in expansion of the country's largest lender in the rural side.

B. Sriram has been the managing director and group executive of national banking at SBI since July 2014.

Earlier, he also served as the MD of State Bank of Bikaner & Jaipur.

The officer also served as the chief general manager of Delhi at SBI besides working in the same capacity of Rupee Markets & Global Markets at SBI.

He worked in various roles in domestic as well as in international markets.

Sriram also served as a Director of Gujarat State Energy Generation Limited, State Bank of India and HDFC Venture Capital Limited apart from serving as a Non Executive Director of Multi Commodity Exchange of India Ltd.

He also served as a director of National Bulk Handling Corporation Ltd.

A product of prestigious St. Stephen's College, Delhi, he has a Physics background. He also holds CAIIB certification besides holding an AIMA Diploma in Management.