"The SBI group has several businesses. For those wanting to do banking or want to know about the bank it is easier to type out www.bank.sbi." M.K. Rekhi, General Manager -Social Media.
The SBI group having presence in insurance, mutual fund...
and card may also go for such Generic top-level domain (gTLD). With this, SBI has become the first banking organisation in India to use a gTLD for its online presence and providing an exclusive experience of assurance and security to its customers.
"SBI being the largest bank has always been the pioneer in adapting new technology. SBI has always believed in providing high-tech yet secure internet experience to its customers. Bank's own gTLD is another step in this direction," SBI's Chairman Arundhati Bhattacharya said in a statement. SBI’s own gTLD aims at simplifying the digital experience of customers and brings in enhanced security against phishing and lookalike websites. Due to its non-replicability, a gTLD site like ".sbi" conveys an assurance to the customer that the site is authorised, genuine and is not an inappropriate or phishing site.
The existing site of sbi.co.in will continue till customers get used to the new avtar of SBI's secure website.
As of 2016-17, SBI had assets of Rs 30.72 trillion (US$460 billion) and more than 14,000 branches, including 191 foreign offices spread across 36 countries, making it the largest banking and financial services company in India by assets. SBI is ranked 232nd on the Fortune Global 500 list of the world's biggest corporations as of 2016.