efficiency both in the domestic and international sectors even as it is buoyed over the load factor, on time performance and revenue growth, Kharola told PTI. Soon after inviting the expression of interest (EOI) in March for offloading its 76% stake, the state-carrier Air India on Sunday announced the operational overhaul on cards by increasing the flying hours of its planes. The airline's chairman-cum-managing director Pradeep Singh Kharola said the company has embarked on a route analysis exercise, focusing on increasing flying hours of each of its aircraft, to add more trips. And the results are already evident since it has already recorded a 20 per cent growth in revenue in March-April 2018. The company's management has pinned its hopes on the international routes, which add 70 percent of revenue to the company's coffers. Kharola said that the new destinations such as Tel Aviv are giving good returns to the carrier. Through the route analysis, Air India is trying to determine the more yielding routes so that the company can selectively prioritize them over the rest. Illustrating one such example, Mr Kharola said that merely by raising the frequency of trips to San Francisco to nine a week will increase the revenue to Rs. 90 crore a month.
According to the Directorate General of Civil Aviation (DGCA), Air India had a market share of 13.4 per cent in March 2018.
The national carrier's top official assert that the revenue has risen by one-fifth of its earlier figure, while the expenses continue to stay high.
Though there are some route changes in the offing and the higher yielding, international routes are likely to witness a higher frequency, certainly at the cost of low-yielding ones. However, Mr Kharola was silent on the specifics. At the same time, he hinted at the possibility of getting African continent on its radar.