Yebhi.com will provide the back-end support of supply chain logistics whereas the front-end will be of the IRCTC through its online portal, an official statement of IRCTC said on Thursday.
Its rail e-ticketing site www.irctc.co.in gets around 12 to 15 lakh visitors a day and books 4.3 lakh tickets on an average in a single day. It even achieved a record 5.1 lakh tickets on a single day on March 1, 2013.
Though e-commerce penetration in India is low as compared to USA, UK and other European countries, it is growing at a much faster rate. The e-commerce market in India was $2.5 million in 2009, which grew to $14 million in 2012. The IRCTC is expecting to capitalize its huge user base of 2.5 crore to make a big stride in the online shopping.
The IRCTC is now turning into one of the most diversified PSEs. In addition to rail e-ticketing and rail tourism packages, the IRCTC has already entered into the hospitality business, catering to corporate clients through its ultra-modern kitchen at Noida with a capacity of producing 25,000 meals a day. Also, the packaged drinking water brand Railneer, with a production line of 4.1 lakh bottles a day, is its other popular product. The IRCTC is set to add six more plants, for production of Railneer, to its existing three plants in another couple of years.